(Only in English) Ad blocking is on the rise according to a recent survey from the Internet Advertising Bureau, UK’s Ad Blocking Report (1 mars 2016). 22% of UK adults currently use ad blocking software - a rise from 18% in October 2015.
This is a worrying number highlighting that ad blocking softwares are becoming more and more common. But the worriest figure is the one of the 18-24 years olds: 47% of them use an ad blocking software when only 16% of the 45-54 years olds do.
This “trend” pushed publishers to adopt new strategies to solve this problem. In the UK one of the most popular strategy (62%) is to ask Internet users to deactivate their ad block software if they want to have access content. This solution seems to work: 54% of the respondents said that they would switch off their ad blocker. Anyway, it also means that 46% of them don’t matter not to have access to the content and prefer keeping their ad block software.
So it’s time to think about something else.