A Pasta Sauce With Its Own Pantone Colour

Pasta sauce is usually red. Bertolli wants to change that.

The brand teamed up with Pantone to give its Alfredo sauce an official colour: a creamy off-white inspired by Cloud Dancer, Pantone’s Colour of the Year 2026.

It is a simple idea, but a smart one.

By turning the colour of the sauce into a recognisable brand asset, Bertolli makes an everyday product feel more recognisable and special.

The campaign launched with limited-edition jars, matching kitchen accessories and social activations encouraging people to “Take the Alfredo.” 

Created by Fallon, the campaign shows how a familiar product can feel new without changing the recipe.

Sometimes, all it takes is the right colour.

Bertolli is not the only brand working with Pantone. Jägermeister also used the colour expert to refresh its iconic green for a limited edition.
 

Bravo!

Credits

Bertolli x Pantone, Fallon

July 2026